“In a trade where there is a real shortage of original thinkers and an equal lack of wine experts willing and able to look beyond the wine itself, to understand how wine fits into the lives of wine drinkers. Whether at £7, £70 or £700 a bottle, Justin’s approach is a breath of fresh air.
Like a great wine from Bordeaux, he is fantastic blend of innovation and tradition, reflection and communication, certainty and open-mindedness, art and science.
Justin played a hugely important role here at Laithwaite’s in helping to transform both the reality and the perception of our wine credibility, and I am delighted that we have secured Justin’s services to continue to work with us into the future. He has a valuable brain and an original viewpoint.
The Hive will bring a fresh perspective to small and large businesses, challenging them to try new things, which will make a real difference to their business. Without hesitation I can warmly recommend Justin’s new venture!”
Justin was an key member of our Sponsorship and Marketing Committee from the outset. He brought great ideas, positivity and energy, and an amazing diversity of contacts which really helped to step forward our attempts to hit (and eventually considerably exceed) both our sponsorship, and our ticket sales targets.
He was, throughout, a pleasure to work with – proactive, efficient and engaging, and the panel session that he chaired on how we should market Cool Climate wines was one of the highlights of the Symposium.