“Justin represents real wine, with real meaning, produced by real people from a real place – a rare commodity in the wine trade nowadays
I enjoyed working with Justin for the UK’s leading supermarket during which he spearheaded the greatest market-growth of any UK supermarket, in recent memory.
The difference with Justin is he puts the wine buying decision in the hands of the consumer, focussing on the long-term consumer engagement and enjoyment rather than a superficial short-term win.
He is a slightly zany, slightly unusual person but one of the most genuine wine trade individuals on the planet. Tap in to his brain and wealth of experience if you want to change your business model, rather than just ‘optimise’ what you are already doing.
Producer, buyer, both bricks and clicks retailer, blogger, professional taster; Justin has a lot of bases covered.
If you’re employing a consultant and looking for a breath of fresh air, a new vision and aren’t afraid to have convention challenged, then look no further.”

Andrew Shaw, Head of Buying, Bibendum

Justin is one of the most creative thinkers I have met, a true entrepreneur, and he is also a do-er.  I’m staggered at how much he has achieved but I don’t think we’ve seen anything yet – I reckon he’s just getting warmed up!
Justin is driven and focused on his aim to persuade more & more people to understand more about wine, his intellect and knowledge are to be admired.
He also has a remarkable ability to communicate and reach people at any level of understanding; he can ‘demystify’ wine for the lay person as well as debate with his peers. He doesn’t have the ‘aloofness’ or snobbishness that often goes with people of his calibre. Very personable!”

Frances Horder – IWSC Director