Wine drinkers want ‘dinner party one liners” not education

Speaking at this year’s Digital Wine Communications Conference in Montreaux, Justin is quoted in Harpers talking about the importance of understanding your customers, having a clear and simple message, and talking to them in a language they can relate to.

Justin speaks of his experience with Laithwaite’s customers, “that they are ‘wine enjoyers’, and like buying and drinking wine, but were not interested in being immersed in it.”

Read the full story here.

Justin-Howard-Sneyd-MW DWCC 2014_1

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