The future for NZ Sauvignon Blanc in the UK

Here’s a link to a speech I was asked to give at the NZ Sauvignon Blanc Celebration in Marlborough in January.

My messages?:

  • Don’t chase volume at the expense of quality
  • Work out where ‘Marlborough-ness’ comes from, and preserve it
  • Take out poor wine from the market…. and destroy it.
  • Only export bulk to people you trust to bottle it in top condition
  • By all means explore regionality and aged styles at £12-£25 a bottle, but stick with ‘classic’ styles at £7 – £12
  • Invest in premium labels and packaging to trade people up to higher prices

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