The future for NZ Sauvignon Blanc in the UK

Here’s a link to a speech I was asked to give at the NZ Sauvignon Blanc Celebration in Marlborough in January.

My messages?:

• Don’t chase volume at the expense of quality
• Work out where ‘Marlborough-ness’ comes from, and preserve it
• Take out poor wine from the market…. and destroy it.
• Only export bulk to people you trust to bottle it in top condition
• By all means explore regionality and aged styles at £12-£25 a bottle, but stick with ‘classic’ styles at £7 – £12
• Invest in premium labels and packaging to trade people up to higher prices