Simon McMurtrie, Group Chief Executive, Direct Wines

“In a trade where there is a real shortage of original thinkers and an equal lack of wine experts willing and able to look beyond the wine itself, to understand how wine fits into the lives of wine drinkers. Whether at £7, £70 or £700 a bottle, Justin’s approach is a breath of fresh air.
Like a great wine from Bordeaux, he is fantastic blend of innovation and tradition, reflection and communication, certainty and open-mindedness, art and science.
Justin played a hugely important role here at Laithwaite’s in helping to transform both the reality and the perception of our wine credibility, and I am delighted that we have secured Justin’s services to continue to work with us into the future. He has a valuable brain and an original viewpoint.
The Hive will bring a fresh perspective to small and large businesses, challenging them to try new things, which will make a real difference to their business. Without hesitation I can warmly recommend Justin’s new venture!”